THE BEGINNINGS

It all started with a patty and the guys in 2015 where the weekly guys night turned into experimentations ,that grew into tasting sessions. The love for food alongside the determination of months of research and development led to the creation of one of Saudi’s favorite burger concepts: Section-B.

now nearing half a decade our brands have reached three cities, six different menus hosting thousands of guests that are the binding factor of our hard work.

THE REASON FOR BEING

We have studied what makes encounters memorable and combined these elements in a way that makes dining at our concepts a truly exclusive and unique experience. It is important for us to introduce new flavors, unprecedented combinations and an ambience to experience these factors in. And we further develop spaces for these memorable experiences that allows you to enjoy the excitement you have when walking into a restaurant for the first time.

In Pillars we aim to create brands that fulfill the dining experience as a social one that can be felt with every individual walking into our doorsteps.

We design each concept in order for our guests to realize the meals they are enjoying do not only feed their appetite for delicious food but their curiosity for new flavors and experiences.

OUR VISION

TO BECOME A KEY DIFFERENCE MAKER IN THE F&B BUSINESS IN SAUDI ARABIA AND GLOBALLY, BY BUILDING STRONG, UNIQUE CONCEPTS THAT CAN BE EXPORTED TO THE WORLD.

OUR MISSION

TO DELIVER JOY THROUGH FOOD

Food is more than just food, it changes the way we feel..

When we're sad we eat to feel better.. and

when we're happy we eat to celebrate!

Our mission is to deliver joy through food, and make people smile!